Techniques for balance:
Mike A couple of weeks ago I entertained 12 people in a top restaurant in Naples, Florida. The place was filled to the gills on a Thursday, inside and outside, on two levels. They must have done three turnovers. The staff were moving like the Road Runner on speed. We occupied two tables, in the realm of our waiter, Mike, whose domain included at least four other tables that I could see. These were wealthy people scattered about, accustomed to superb and immediate service. It was a daunting assignment. Yet, astoundingly, Mike took his time, explained every dish on the menu—not just the specials, not just his favorites—every dish on the menu down to the sides, sauces, and soup. No condiment went undescribed, no garnish was ignored. He fetched drinks, took our wine order, served the food (assisted by his own coterie of support personnel) and generally led us through dinner the way Toscanini led the orchestra through Beethoven's Fifth. It was a virtuoso performance, and the coda was Mike personally securing two minivan taxis for us, escorting us downstairs, and shaking hands before he closed the cab doors. He received a $300 tip which he thought was generous and I thought was one of my better investments in the current economy. You can't teach what Mike has, which is sheer zeal and talent for the job. You can teach the skills of taking orders, choosing wines, and coordinating help among tables, but you cannot teach enthusiasm and rapport. These are behaviors which had better be resident in the performers. That's why I've always advised clients to hire enthusiasm and teach the content of their business, not to hire content experts who aren't naturally enthusiastic, thinking either they can be taught enthusiasm or the content expertise will suffice. I never does. If you don't believe that, just call the cable company or cell phone provider customer support line. Or listen to the announcement on American Airlines when they tell you, "We know you had your choice of carriers and are happy you have chosen us" after desultory and inattentive cabin service. They can read the words but they can't manifest the meaning. Enthusiasm is infectious. Are you the kind of person whom others want to be around because you generate excitement and interest, no matter what your job or your calling? After working with you, would I want to work with you again, let alone give the equivalent of a $300 tip? I'm going back to that restaurant. The food was outstanding, but I know a lot of places like that; the setting was lovely, though I've been to a lot of places like that. I'm going back and asking for Mike's station. I want others to enjoy the great time. I was sitting on the floor of the Buffalo Airport one evening, near a gate that purported to house a plane bound for Providence. It was two hours late arriving in a rather horrific snowstorm, and had taken over an hour to "turnaround." However, the gate agent informed us that takeoffs and landings were severely restricted and that the flight could well be cancelled. He was awaiting the pilot. I was awaiting trouble. I didn't see how on earth I'd get to a hotel at that hour even if I could find one available and acceptable somewhere near the Buffalo Airport. My spot on the carpet was beginning to look like a time share. Suddenly, the pilot strode through the crowd and up to the podium. And I mean "strode" in the truly heroic sense. He needed only a trailing scarf and goggles to channel Eddie Rickenbocker or The Red Baron. We all leaned forward to hear the exchange as the pilot grabbed a wad of printouts from the gate agent and said, without looking at any of them, "Why aren't we boarded?" The agent stated the obvious, what with floor-to-ceiling windows behind him revealing driving, horizontal snow that obliterated the 737 sitting 20 yards away in the gloom. "Is the airport open?!" exclaimed this very representation of The Right Stuff. "Yes," admitted the agent, "technically." "Good enough!" yelled the pilot, whirled around and said, for all the world like a World War I battalion commander, "Follow me!" And we did, rising to a grateful chorus of accolades and "Bravos," as the gate agent scrambled to collect boarding passes amidst the inchoate assembly. We took off without incident, transcended the clouds, and had an uneventful trip to Providence, on what I learned was the last flight out of the airport in Buffalo that night. The pilot's confidence and calm nature encouraged and emboldened every one of us. He got us home. I would have followed that guy anywhere. He had the confidence and character that stirs the blood. Are there people who would follow you anywhere? Whenever I look over my shoulder and find people behind me, I feel a renewed sense or responsibility and urgency. Leaders aren't afraid of the elements. When things look challenging, true leaders are in their element. I attended a meeting with a new client to begin a project. I was introduced to a woman whom I had not previously met, and the two of use found ourselves in the conference room awaiting the rest of the participants. I took my key rings our of my pocket as I often do and placed them on the table beside my pad. The alarms for the house and the car remotes make them far too bulky and I didn't have a briefcase with me. The woman glanced over and saw my name on my key ring and noted that her cousin spelled his name the same way I spell mine (my own family was poor and could only afford one "L.") She passed me an agenda and my cuff emerged from my jacket with my initials embroidered on my bespoke shirt. "And what does the 'J' stand for?" she politely inquired, glancing down. A few seconds later she said, "Is that your car out there in the visitor's space, with 'AJW' on the plates, as well?" "Yes, I admitted," sensing trouble coming. "Why do you ask?" "Well, I'm no psychologist," she replied, "but it does strike me that you're in mortal fear of forgetting who you are." |
Balancing Act® is our registered trademark. You are encouraged to share the contents with others with appropriate attribution. Please use the ® whenever the phrase "Balancing Act" is used in connection with this newsletter or our workshops. Our subscriber count is now 7,783. Speaking With AlanEast Greenwich, RI, August 25-27Six people only, scheduled by application and our discussion as to whether it makes sense. In 2.5 days, create, practice (on DVD), and establish a marketing plan for a speech. A year's work in a half-week. Alan's AtlanticNew York to London on the Queen Mary II, September 4-10- Stateroom on the Queen Mary II sailing on September 4 from New York. - Meetings daily in Alan's 2,400 square foot, bi-level suite, including cocktails and food. - Informal meetings around the ship, at the pool, buying art, spa, gambling, etc. - Exclusive dinner, break open a $1,000 bottle of wine. (I'm not kidding.) - Attend The Coach in London if you wish for free on Sept. 11-12 (ship docks on the 10th). - Informal time to do your own thing throughout. - All meals are included. Gambling, booze, tips, etc., are not. - Informal time to philosophize and explore the universe with Alan. - You can upgrade your accommodations on your own if you like. This is the grandest ship afloat, and only four suites like mine exist. The fee is $9,500. Trip insurance included. Once in a lifetime. The CoachLondon, England, September 11-12Watch, practice, and apply coaching methodology for a variety of situations followed by marketing guidance and fee criteria so that you're not lost among the "coaching crowd." The StrategistSydney, Australia, October 8-9 (venue to be announced)This program sold out in Providence and London. Learn how to separate strategy and tactics instantly; learn and apply Alan's favorite model to your clients and/or your own practice; understand how to validate strategy before implementation; master all key execution steps. Limited seating. Learn in 1.5 days what others take months to try to comprehend. Million Dollar Consulting® CollegeNewport, RI, November 10-14The finest developmental experience for professional service providers, featuring business acquisition, fee setting, branding, market gravity, the language of the sale, proposals, and much more. Read the testimonials and look at the photos. Million Dollar ClubNovember 2008We are inviting a dozen people who are solo practitioners or small firm owners in the professional services space, who make a minimum of seven figures annually, for a three-day meeting at a very high-end resort. We will exchange marketing ideas, collaborate on leads, mutually solve business problems, examine maximization of profit, and also have access to great golf, tennis, scuba diving, etc. No outside presenters, only a very successful group facilitated by Alan Weiss. Significant others and spouses are welcome. All lodging, meals, and local transportation are included. The fee is $15,000 and we'll adjust the dates to match the participants. A rare opportunity to be with the best of the best, where you belong, to prepare for 2009 in style. "The bromides keep telling us that we are all 'children of the universe.' Some of us had better start acting like adults." -- AW |
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