Alan Weiss has built global and local communities of clients, prospects, and stakeholders over the last three decades and, in so doing, has taught others how to create their own.
These communities provide business growth through evangelism and the value of connection in what has become an increasingly lonely and isolating world. (Social media do not create intimacy but rather mistrust.) Thus, marketing and business growth accelerate with little or no cost of acquisition. Weiss cites both the social proof of a variety of communities in all sectors as well as the literature created by social scientists and marketing experts. Such communities are “live,” and remote, and combinations of both. And while these communities make the best use of modern technology, Weiss examines the historical and ancient roots of communities and how they exponentially created far greater growth than the statistics would otherwise justify. The irony is that most organizations (and entrepreneurs) have the raw materials to build dynamic communities but don’t understand how to create and sustain them.
This book remedies that. The author notes that a huge number of people remain isolated and lonely post-pandemic because that event has significantly altered the way in which we work and relate (or don’t relate). Communities embrace people (and find out the profound difference the author emphasizes between “tribes” and communities) and create value in connection, attributed to the community founder and leader. Viral marketing ensues at a tremendous rate, effectively continuing 24/7/365. This book, from one of the most recognized, highly regarded, frequently published consultants in the world, enables the reader to use a dozen carefully detailed, pragmatic steps to organize, publicize, and create instant value to gain critical mass for community growth and perpetuation, and he includes his seminal approach to “The chain reaction of attraction”®.
About the Author
Alan Weiss is one of those rare people who can say he is a consultant, speaker, and author and mean it.
His consulting firm, Summit Consulting Group, Inc., has attracted clients such as Merck, Hewlett-Packard, GE, Mercedes-Benz, State Street Corporation, Times Mirror Group, The Federal Reserve, The New York Times Corporation, Toyota, and over 500 other leading organizations. He has served on several boards of directors in various capacities.
His prolific publishing includes over 500 articles and 60 books, including his best-seller, Million Dollar Consulting (from McGraw-Hill) now in its 30th year and sixth edition. His newest is Million Dollar Influence (with Gene Moran, Routledge, 2022). His books have been on the curricula at Villanova, Temple University, and the Wharton School of Business, and have been translated into 15 languages.
Epilogue: The Game Plan
Download the epilogue workbook for Building Dynamic Business Communities; free to you as a thank you for purchasing the book.
Building Dynamic Business Communities, the latest book from best-selling author Alan Weiss is now available!
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