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Value-Based Fees for 2022


Date: November 9th, 2021
Time: 10:30AM Eastern US Time
Details: 90 minutes, a recording will be provided after the session.


The third edition of the classic Value Based Fees has been released by Wiley. In this interactive Zoom session with Alan, learn and apply these techniques:

  • Ensuring remote work is at the same or even higher rates than in-person work. (Don’t fall into the Speakers’ La Brea Tar Pit.)
  • Providing strong rationale for advisory work and creating evergreen retainers. (Don’t focus on “coaching.”)
  • Stop overdoing technology. (Shadow puppets are as effective as “screen sharing.”)
  • Creating non-cancellable projects and payments. (Time can shift but money can’t.)
  • Blasting away resistance about budget. (“Budget” and “money” are only distant relatives.)
  • What do to with all your money. (The mattress may make more sense than banks.)

Launch your 2022 plans with an aggressive fee policy and charge what you’re worth and get what you charge.


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