Musings
Most people react to spending needs with an attitude of “From where can I take it?” It may be an unequivocal and needed expense, such as an uninsured medical bill or a raise in college tuition. It may be an impulse buy or pure recreation, such as a newer and larger TV or a trip to Anguilla. But the internal question is the same: What will be the source from which I can extract this money?
My attitude is different in either cases. I ask, “How can I make it?” That means I examine an offering of value, an experience, or an event that will help people improve in their work and lives while paying me equitable compensation for that value.
I’m not implying that you can always “make it,” especially in the short term. But you should at least begin with that mindset (and aim to replenish money you do have to “take” in the long term).
My wife told me during the last major recession (2008?) while I was working in Australia that we had to spend $30,000 we hadn’t anticipated. In the Qantas lounge I designed a teleconference that I thought would draw about 60 people at $500. I sent it to my tech team to put up on my site immediately, and I also put it on my private community board, AlansForums.com. I then flew about 13 hours to LA, took two hours to freshen up and change planes, and then landed in Boston five hours after that.
By the time the car picked me up at baggage claim I had 50 participants and would get 20 more.
I have a strong brand, I have a large community, but I also offered huge value about marketing in this teleconference and did so “in the public square” of social media and my lists. I expected equitable compensation for my value.
You should, too.
I’m merely suggesting that you consider “making money” before automatically “taking money.” You might be surprised at how often it’s a valid alternative.
And it leaves you wealthier in terms of money, not poorer. You simply need to abandon a scarcity mentality for an abundance mentality.
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