Our mission is to spark new thinking and ideas for creating a thriving business and rewarding life.
Confidence
Have you observed and “felt” the new confidence being exhibited? People have been vaccinated. The pandemic is dissipating (with some horrible exceptions in international “hot spots”). Businesses are reopening. People have money to spend. And they have the inclination to spend and invest it.
This is the power of resilience, of knowing that you’ve not only merely “survived” but that you may just be stronger than ever, because what doesn’t kill you does make you stronger. (And what doesn’t make you stronger just may kill you.) This is the renewal power of community, where people jointly celebrate having endured.
Thus, we have consumers and clients who are revitalized, willing to spend and invest, and engaged in huge normative pressure to enjoy life and to grow. There is a new sensitivity to mortality.
Positioning
As many of you have heard me say, we are not “returning to normal” nor is there a “new normal.” There is solely No Normal™. That means that our resilience will be constantly needed as we encounter ambiguous times and disruptive moments.
In fact, we ought to be creating them.
Success comes in many forms, and it’s seldom an “on/off” switch. That is, there is rarely a single, best answer. We are usually faced with a range of good answers and choose the best for us, which might involve mitigating risk, maximizing return, maintaining our repute, leveraging through others, and so forth.
Let’s call it the “ambiguity of success.” We need to provide our expertise to assist clients (and attract prospects) in understanding their potential choices. We need to help them become comfortable with disrupting their own markets and creating volatility–thriving in the ambiguity.
Potential
There are no answers any more in the back of the book. Superb consultants don’t arrive with a manual of answers, they arrive with a headful of questions. By asking those questions we help lead our clients through ambiguity to the feasible choices they have for success. We help them set priorities on the factors above: Do they want to maximize profits at any risk, or slightly grow with minimum risk? Do they want to remain within their area of repute, or change their vision entirely?
These are among the best times for professional services I’ve ever seen.
Just keep the faith.
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