What I’m hearing—and experiencing—is that business owners in particular aren’t sure whether to invest or not, and if so, where to invest.
Crypto has crashed. Foreign relations are uncertain. Supply chains appear to continue to be precarious. Inflation seems to be abating. Covid variants don’t even make the front pages any more. Hacking and data theft continue.
Just as the best possible investment for you is in yourself, the same applies to your clients. They should invest in the best value for their best customers and best prospects. They should be fearless in triaging their customers and either eliminating or reducing services to the least productive, the least loyal.
Sometimes the best thing for the family is not to involve the family. That’s difficult, but third generations in particular are notorious for either disinterest or incompetence (in the business content). Business owners more than ever need an external, objective, trusted advisor.
That means you have to be highly acquainted with the issues likely to challenge your customers and clients. That’s the challenge for you.