Our mission is to spark new thinking and ideas for creating a thriving business and rewarding life.

Volume 11 Number 4 |APRIL 2021


Our mission is to spark new thinking and ideas for creating a thriving business and rewarding life.

The Wave

I’m running into business people and shop owners who are being crushed—not by the pandemic, but by the recovery. I’ve been predicting this business boom since October in this time period, and here it is. But I’m finding empty shelves, insufficient staff, and poor responsiveness in businesses large and small.

You don’t succeed by awaiting the good times to come and then taking action. You succeed by taking action in anticipation of the good times. The owner of the hobby shop where I usually shop bemoaned the fact, when I found his shelves nearly empty, that his suppliers were all behind and he should have ordered months earlier than he did. But he was waiting for the business to actually materialize.

“Hope for the best and plan for the worst” is among the stupidest of the aphorisms, and there are plenty of stupid ones (just read Linkedin on any given day). Hope for the best and prepare for both the best and the worst. What’s so difficult about that? That’s why athletic teams have depth charts.

The Surfing

If you don’t surf this giant wave of a business renaissance, you’re going to be crushed by it. Those there first will win, even if their products, services, and relationships aren’t perfect or even excellent, because people want to spend money, to escape “Covid cabin fever," and to invest.

Are you investing in yourself? Your pre-pandemic strategy (if you even had one) is useless in the new business reality. Do you want to prepare for success or merely guard against failure? Do you want to lead or be led?

The Summary

In surfing, “hanging ten” means extending your toes over the front of the board for even more control. Those people on the beach are cheering the people riding the waves. They also cheer the huge wipeouts, because they come to see the drama.

Do you want to metaphorically “hang ten” or sit on the board and paddle while others shoot by? People aren’t normally cheered for trying not to fail, they’re cheered for trying to win.


Master Class

A 2.5-day “PhD” in professional services and entrepreneurialism. We’ll discuss new markets, remote best practices, concierge trusted advisors, scaling your business, client evangelism, and much, much more. At a world-class property, Castle Hill Inn in Newport, RI, Nov. 2-4. Maximum 16 people, eight slots are filled. Fee ($14,500) includes lodging and meals.

Subscribe here.

BSL: Business As A Second Language: May 4, 10AM – 11:30AM Eastern US Time (good for Europe, West Coast US can get up early).

This is for:

• Tech experts, consultants, and advisors

• People launching second careers in consulting

• Consultants and experts who can’t convert prospects to clients

• Those who think “first in, first out” (FIFO) means how you want to visit the dentist.

• Those who think EBIDA stands for Every Body Is Distinctly Afraid

We will deal with these provocative issues:

• Why the CIO is probably not your buyer

• How to move technology and methodology from delivery enablement to strategic input

• How to hide the fact that your strength is technology

• How to learn to speak “business” fluently, or at least with barely a tech accent

• How to cure the OCD disease of defaulting to methodology

Subscribe here.

By Invitation Only

My classic, elite experience returns, this time to the elegant Four Seasons in Palm Beach, FL. Over 2.5 days we spend each morning discussing my latest IP and approaches to new markets and offerings, as well as key challenges for each person attending. There are world class dinners and optional experiences. I usually have these around the world and I will again in 2022, and the participants in the current sessions have priority for next year. Limit of 14 people. Partners are welcome at social events. $15,000 includes lodging and meals. 

This is my “invitation” to apply.

Write me for a discussion and appointment at [email protected].

Get Back on Track: A Livestream Experience

In this 60-90-minute session, I’m going to convey skills and mindsets that are needed to succeed and help others in a tumultuous and ambiguous world. Late last year, I predicted a “Business Renaissance” to occur in March/April/May. And that’s exactly where we are. But it’s insufficient to merely rejoice in the rebirth, it’s important to position ourselves stronger than ever, and change the way we operate and the way we help ourselves, clients, and customers. This includes material from my new book, Your Legacy is Now.

Subscribe here.

Creating Dynamic Communities

People and boutique firms which had existing communities (NOT tribes!) of clients and recommenders have done far better over the past year than those who did not. Over two mornings, virtually, I’ll explain how you can create new communities or enhance existing ones both virtually and in person. Communities permit evangelism to sell for you, eliminating costs of acquisition. Next session is April 13-14, $3,800. I support you for 60 days thereafter.

Subscribe here.

MacKay CEO Forums

My long-time client and colleague, Nancy MacKay, is seeking additional Chairs for her vast network which provides virtual peer meetings for over 1200 business owners and executives around the world. She helps experienced coaches and consultants get off the income roller-coaster and add 50-300k in recurring annual revenue by using a guaranteed, proven system for success.

You can register here for a 90-minute Building a Predictable Revenue Business workshop lead by Nancy. The Chairs, while continuing to run their own businesses, also facilitate these meetings periodically, and gain exposure to potential clients by also addressing the groups and becoming known within the network.

Here’s a video conversation with me and Nancy and more information at Mackay Certified Chairs. You can reach Nancy for further discussions here: [email protected]. Just mention that I sent you to receive a quick response.

© Alan Weiss 2021

Alan Weiss’s Million Dollar Consulting® Mindset Newsletter is a registered trademark of Alan Weiss and Summit Consulting Group, Inc.
© Alan Weiss 2021

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