The people in control are usually those “in the center,” not on the periphery. So by “centered” here, I mean that we need to enter into that space to gain control of our lives and situation.
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Balancing Act®: The Newsletter(No. 284, April 2023) |
Balancing Act® is our registered trademark. You are encouraged to share the contents with others with appropriate attribution. Please use the ® whenever the phrase “Balancing Act” is used in connection with this newsletter or our workshops. NOTE: To change addresses, or to unsubscribe, use THIS LINK Balancing Act® is in four sections this month: Follow me on Twitter. Every day I provide 3-5 brief, pithy pieces of advice for growth. Join the thousands who read these “quick hits” every morning. Over 9,000 followers! Why aren’t you among them? And find me on Facebook. Free consulting newsletter: The Million Dollar Consulting® Mindset: summitconsulting.com/million-dollar-consulting-mindset/. Monthly, fast advice on consulting techniques with case studies. Listen to my free Podcast Series on Apple Podcasts or on ContrarianConsulting.com: Alan Weiss’s The Uncomfortable Truth.® And watch A Minute with Alan™ daily on all social media and my blog. |
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We were chatting on AlansForums.com about what to charge for a keynote speech. There were varying criteria mentioned, from one’s usual fee, to travel required, from the potential of the client to the client’s budget. (Most of those are wrong, but that’s a story for another time.) A woman who has been in my community and attended most of my events over 15 years wrote, “I don’t know about you, but I’m not getting up and putting makeup on for less than $10,000!” This is probably why the movement to convince men to wear makeup never went anywhere. But I digress. My point is that we need to run our businesses and to lead our lives using the right metrics for us. Many speakers faced the pandemic with fear, realizing they would lose the “live” speeches and decided they’d have to reduce their fees in order to be hired on a remote basis. But they were using the wrong metric—what they cost instead of what they provided, the importance of their presence rather than the value they deliver. It’s clear today that those who can speak, facilitate, train, run meetings, and so forth are far more valuable than ever, because the client is saving hundreds of thousands of dollars by not having to assemble large groups of employees. That’s the metric that counts. And the value of one’s content is not diminished by distance. In fact, in many ways Zoom is more intimate than a large in-person meeting. It’s important, of course, to learn what others are doing in their businesses to create a frame of reference. But it’s not valuable to blindly apply their metrics—even when they’re successful—to our own endeavors. We have to be comfortable in our own skin. One last advisory: If you want to improve your income, don’t think about how to increase your fees. Think about how to increase your value. If you do that, the fees will follow. |
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My wife and I wanted to watch the football playoff games, but had to attend a meeting. So I recorded the second game, knowing we’d be able to watch the first one. When we returned, we inadvertently had heard the score was 10-3. But when we turned on the taped game, it rapidly went to 42-14 only about ten minutes later. We also couldn’t understand the warm weather we were seeing in a winter game in the north in an open stadium. It took us ten more minutes to realize I had recorded a prior playoff game of the teams that was being shown as a lead-in. |
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