“Turmoil” is defined as “a state of great disturbance, confusion, and/or uncertainty.”
These are times of turmoil: 3D copying, ChatGPT, supply chain interruptions, asynchronous warfare, Covid aftermath, climate concerns, social justice demands, polarization, and on and on.
Of course in the 60s, when I was in high school and college, we had Woodstock, the Beatles, the moon landing, the Cuban Missile Crisis, Viet Nam, inner cities burning, and on and on.
I’ve coined the phrase No Normal® because I don’t think we ever “return to normal” (which means “average” or “typical”) nor is there a “new normal.” But what we face are new realties.
We need to prepare ourselves and our clients for the “no normal” ahead. Waiting for things to revert to some prior time is like waiting for Godot.