The Dark Side

There was great speculation about “the dark side of the moon.” There might have been life forms there, vastly different formations, secrets of the universe. (The moon doesn’t revolve like the earth does.) We finally resolved almost everyone’s wonderment when we sent a satellite around it.

IN 1968!

I was a senior in college when we certifiably knew that the other side of the moon was, well, just like the side we were always viewing.

What’s in your life that you’ve never been able to, or taken the time to, examine or clarify? You don’t need rocket propulsion or escape velocity. You just need some courage.

You might not find a new life form, but you might find a new life.

What Part of A Gallon Don’t You Understand?

A health expert, questioned on one of the banal morning chatter shows pontificated that everyone should be combatting sweltering temperatures “by drinking three-quarters of a gallon of water daily.”

Now, check my math: A gallon comprises four quarts, and a quart two pints, and there are two cups to a pint. Hence, 12 cups get you the recommended water volume, or about one an hour, which is a hell of a lot easier to understand than “three-quarters of a gallon.”

If you think I’m being harsh, think of the cashiers who owe you 88 cents, and you give them 12 cents and ask for a dollar bill. Most just stare and ask why you’re giving them money! Or, quickly, if you have to replace your rectangular carpet, how would you quickly calculate the square footage? (See below)

Making the simple complex doesn’t make you an expert, only a poor communicator. Making the complex simple makes you a hell of a great consultant and coach.

(Length times width.)

Fads or Trends?

What’s the difference between a fad and a trend?

Fad: an intense and widely shared enthusiasm for something, especially one that is short-lived and without basis in the object’s qualities; a craze. Think mood rings, pet rocks, Hula-Hoops, tail fins on cars.

Trend: a general direction in which something is developing or changing. Think remote work, electric and hybrid cars, miniaturization, streaming services.

The fads in business have been legion: management by walking around, open book management, left brain/right brain thinking, reengineering, good to great, in search of excellence, lean, agile, quietly quitting, and so forth. Personally, I view the trends as: encouraging employees to apply their full talents to the work and recognizing them for it; constant innovation; leading remote teams and individuals; and providing equal pay for equal performance.

What is your work focused on? If it’s the fads you’ll be out of work when they are. If it’s the trends, you’re here to stay.

Of course, if you’re a trend-setter, you’ll always have the strongest brand.

NEW: Thought Leadership 2023

This was a very popular annual event which culminated in last year’s incredible, sold-out Beyond Thought Leadership. I’ve decided to launch a new version.

In Thought Leadership 2023 we will: Create dramatic new IP around your expertise. Commercialize IP so as to immediately trademark it. Create a social proof journal which impressively supports your positions and provides instant credibility. Project immediate value so that no one will ever “ghost” you again. Create an “in the buyer’s office” role play which utilizes contemporary events. Use the Wall Street Journal for rich sources of material, which I will demonstrate for each of you. Create a 25-page ebook outline that you can complete with little effort within the following week as a marketing lever.

The fee is $8,500 which includes a light breakfast both mornings and lunch on the first day, along with favorable room rates. You will get a $1,000 rebate after the program if you:

1. Stay through the compete session and don’t leave early for the airport.
2. Submit to me your completed ebook content within 10 days.

November 29-30, 2023 Washington, D.C.
$8,500 (with possible $1,000 rebate) until October 15, $9,500 with possible rebate thereafter.
$7,500 for remote attendance until October 15, $8,500 thereafter
You may attend virtually for $7,500, no rebates.*

NEW: Business As A Second Language

This 90-minute Zoom workshop will deal with reframing, social proof, instant examples, influence techniques, turning objections into selling points, and a great deal more. It will be interactive and recorded for ongoing use. Preparing for meetings is important (until, as the saying goes, you get punched in the jaw). I’ll help you stay in the moment and out-duel anyone. Are you tired of worrying about “what you should have said”? Now you’ll be able to say it at just the right time. All this for $500, and you can drink while attending. September 14, 10:00AM US Eastern time. Recorded for all registrants.

NEW: The Remote Millionaire^™

Yes, I’m going to provide the secrets (and puncture the myths) of making a million dollars or more a year without leaving your home.

And, ironically, I’m going to do it in person, because I’m scheduled to be in San Diego and LA for other reasons and I generate so much money remotely that I like to be with people on occasion (in good weather)! Here’s what you’ll create or improve without leaving home, except for this day with me:

• Developing unsolicited referrals.
• Creating client evangelism with prospects.
• Delivering powerful marketing discussions.
• Creating contemporary passive income.
• Establishing client “banks” that are used and replenished.
• Moving to and enlarging a trusted advisor network.

We’ll be using role plays, actual participant services (from prep work), and exercises to develop the skills to market, deliver, and expand business through dramatic and tangible value from a distance. We’ll master how to do this with individuals, small groups, and/or large audiences.

Speaking with Alan

One of my most popular experiential events, run twice a year. Learn how to create, refine, deliver, price, and market a speech of any length. A small group practices and video tapes the components over 2.5 days. Are you charging less than a minimum of $10,000 per speech? Are you agonizing over content, or not drawing a sufficient audience? You need this session NOW! San Francisco Sept. 19-21.

Master Master Class II

This sold-out event in March was so popular that I’m running another in October in Newport. I accept 16 people in person (you may also attend remotely on our large screen) and we have just two seats remaining! I’m creating new material, exercises, and challenges. Past “grads” get a discount. One person said, “I’ve known you for nearly 20 years, and this is the best thing you’ve ever done!” (Maybe I just wasn’t that good before!)

NEW! Alan’s Advisory Suite

Nine options for groups or individuals to receive “real time” coaching to build their practices and lives on a continuing basis. The strongest, best people in business, entertainment, sports, the media—all use coaches.

For individuals and/or groups.

Million Dollar Consulting^® for the World

I’ve provided 14 modules with videos from me, from your colleagues globally, slides, and text. They include everything from launch to self-esteem, proposals to fees, closing business to creating a brand. No upsells! It’s only $115. What do you think about a 10,000:1 ROI? We have over 500 people from 47 countries.

New: Million Dollar Consulting^® for the World ADVANCED

The new program contains over 60 videos and has 15 modules focusing on what to do in the buyer’s office, overcoming crises, financial planning, and much, much more.

Sentient Strategy Certification

My new book on the topic released in March so this is an ideal time to market Sentient Strategy. Write me to apply, join over 70 people certified in six countries. One-time fee of $12,000, includes 90 days of my support, free admission to all future certifications, and admission to a private web board with other Sentient facilitators. In a recent program a particpant sold a $100,000 strategy program within 48 hours.

Vancouver Day

I’ll be providing a full day in Vancouver for as little as $400 (US) including lunch on September 9: How to Dramatically Increase Revenues while Radically Reducing Labor. I’ll be returning from an Alaskan cruise and need the money to pay for it! This is a rare appearance in Western Canada.

SAC Annual Meeting – San Diego/Hybrid

Join me for the upcoming Society for the Advancement of Consulting (SAC) annual meeting in San Diego and hybrid on Nov. 14th. I’ll be speaking in the morning, followed with additional content from colleagues. Click to learn more and register. Stay over and join me at The Remote Millionaire™ on the following day. You do not have to be a SAC member.