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Million Dollar Referrals

Written at McGraw-Hill’s request, this work contains everything you’d ever need to know about the “second sale” you often fail to make and collect on—referral business.

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Million Dollar Referrals

The secrets of building a perpetual client list to generate a seven-figure income

By Alan Weiss, PhD

Written at McGraw-Hill’s request, this work contains everything you’d ever need to know about the “second sale” you often fail to make and collect on—referral business. Learn about the timing, techniques, and tenor to apply to acquire referrals from clients, business contacts, social contacts, professional colleagues, and many more sources. Learn why most successful people can recall a simple handful of referral sources that propelled their business. Includes “my greatest referral” from selected contributors.

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