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Contrarian Consulting

New Zealand man brings emotional support clown to layoff meeting David Matthews New York Daily News | Sep 15, 2019 | 4:15 PM A New Zealand man, brought a clown to meeting where he lost his job. (Valerie Loiseleux/Getty Images/iStockphoto) A New Zealand man

There is tremendous value in creating a "community" among your buyers where they can interact—virtually or in real time—with colleagues whom they would otherwise never meet, except through your auspices. Those communities (not "tribes") will impute even greater value to