Try Telling Me the Truth with Fact, Not Fable
Perhaps this time I'm overreacting, but it seems to me that you prepare people with facts, not scary metaphors. Calling this coming week "our next Pearl Harbor" may be apt, but metaphors invoke fear, not understanding. If the coming week
Its Only Repetitive If You’re Repetitive
These days of self-isolation and quarantine are identical for people who don't bother to make them different. Explore new things to do with your family, at home or virtually at a distance. Plan what your business will look like once
Fee and Free
Let me suggest a marketing technique that I've found highly effective: Mix "free" and "fee." That is, provide value for your customers and prospects in the form of advice, teleconferences, webinars, Zoom sessions, podcasts, or whatever. But also, concurrently, offer coaching,
Monuments
The amount of people on social media, particularly Facebook, who carp and criticize as if they are the experts is astonishing. They know more than medical experts, the state department, the police, business executives, business owners, and on and on.
Marketing in these Times
If you provide help to people, they will rely on you. When they rely on you, they will trust you. When they trust you, they will accept your business proposals. It begins with the offer of help.
Episode 129: They Shot The Bolt
An independent view of why the Democrats just may be out of ammunition. This week, I cover some uncomfortable truths regarding today's political climate.
Alan Weiss’s Word of the Week™ – 04/01/20
Today's word: chrestomathy.
Guest Column: Don’t Let Your Business Be Held Hostage by Fear
Don’t Let Your Business Be Held Hostage by Fear By Chip Massey Former FBI Hostage Negotiator As an FBI hostage negotiator and special agent, one of the things that always amazed me was how easily fear can blind people. One such example made
ABCs
The recovery question that emerges after this next, intense period of infection they're predicting, will be whether it is a "V" shape, with a strong, immediate recovery after a dramatic decline, or a "U" shape, which has a waiting period
