Perhaps this time I'm overreacting, but it seems to me that you prepare people with facts, not scary metaphors. Calling this coming week "our next Pearl Harbor" may be apt, but metaphors invoke fear, not understanding. If the coming week
These days of self-isolation and quarantine are identical for people who don't bother to make them different. Explore new things to do with your family, at home or virtually at a distance. Plan what your business will look like once
Let me suggest a marketing technique that I've found highly effective: Mix "free" and "fee." That is, provide value for your customers and prospects in the form of advice, teleconferences, webinars, Zoom sessions, podcasts, or whatever. But also, concurrently, offer coaching,
The amount of people on social media, particularly Facebook, who carp and criticize as if they are the experts is astonishing. They know more than medical experts, the state department, the police, business executives, business owners, and on and on.
Don’t Let Your Business Be Held Hostage by Fear By Chip Massey Former FBI Hostage Negotiator As an FBI hostage negotiator and special agent, one of the things that always amazed me was how easily fear can blind people. One such example made