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Do You Have ADHP (Advertising Delusional Health Problems)?

Do You Have ADHP (Advertising Delusional Health Problems)?

Have you noticed how we're drowned with ills and maladies and their cures and remedies? During the unceasing bombardment (arthritis, incontinence, cognitive decline, diabetes, breathing issues, lack of mobility/flexibility, hair loss, facial lines and wrinkles, vision deterioration, muscle aches, skin discoloration, and on and on) I think many of us start to believe we have conditions that we don't! This is called “recency bias,” wherein something you're hearing repeatedly makes you suddenly begin searching for the condition. Instead of simply misplacing your car keys, you think it's the onset of dementia. Instead of a mole you think it may be melanoma. You have infrequent indigestion and believe it may be a heart problem. Doctors are telling me they're seeing too many patients who see these advertisements, self-diagnose over the internet, and come in demanding tests and medical responses that are unwarranted.

And, of course, all of this is well worth it despite possible side effects of public urination, committing arson, gangrene, and suicide ideation!

Written by

Alan Weiss is a consultant, speaker, and author of over 60 books. His consulting firm, Summit Consulting Group, Inc., has attracted clients from over 500 leading organizations around the world.

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