Fee and Free
Let me suggest a marketing technique that I've found highly effective: Mix "free" and "fee." That is, provide value for your customers and prospects in the form of advice, teleconferences, webinars, Zoom sessions, podcasts, or whatever. But also, concurrently, offer coaching,
Monuments
The amount of people on social media, particularly Facebook, who carp and criticize as if they are the experts is astonishing. They know more than medical experts, the state department, the police, business executives, business owners, and on and on.
Marketing in these Times
If you provide help to people, they will rely on you. When they rely on you, they will trust you. When they trust you, they will accept your business proposals. It begins with the offer of help.
Episode 129: They Shot The Bolt
An independent view of why the Democrats just may be out of ammunition. This week, I cover some uncomfortable truths regarding today's political climate.
Alan Weiss’s Word of the Week™ – 04/01/20
Today's word: chrestomathy.
Guest Column: Don’t Let Your Business Be Held Hostage by Fear
Don’t Let Your Business Be Held Hostage by Fear By Chip Massey Former FBI Hostage Negotiator As an FBI hostage negotiator and special agent, one of the things that always amazed me was how easily fear can blind people. One such example made
ABCs
The recovery question that emerges after this next, intense period of infection they're predicting, will be whether it is a "V" shape, with a strong, immediate recovery after a dramatic decline, or a "U" shape, which has a waiting period
Best Practices
Are you providing a kind of "best practices" information to your clients, recommenders, and prospects? You might choose: • Podcast • Electronic newsletter • Email • Vido link And you might include: • Motivating remote-working employees • Keeping in touch with and providing value to customers • Government
Alan Weiss’s Monday Morning Memo® – 03/30/2020
My personal trainer told me a week ago he was probably going to have to close because of retail restrictions. I asked what I could do to maintain my strength and stamina until he reopened. He promptly put some weights
