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Author: Alan Weiss

Let me suggest a marketing technique that I've found highly effective: Mix "free" and "fee." That is, provide value for your customers and prospects in the form of advice, teleconferences, webinars, Zoom sessions, podcasts, or whatever. But also, concurrently, offer coaching,

The recovery question that emerges after this next, intense period of infection they're predicting, will be whether it is a "V" shape, with a strong, immediate recovery after a dramatic decline, or a "U" shape, which has a waiting period

Are you providing a kind of "best practices" information to your clients, recommenders, and prospects? You might choose: • Podcast • Electronic newsletter • Email • Vido link And you might include: • Motivating remote-working employees • Keeping in touch with and providing value to customers • Government