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Author: Alan Weiss

The ubiquitous "top ten" lists of movies, restaurants, doctors, cars, vacation spots, songs, hot yoga studios, yada yada yada, are 99% subjective. They are the result of one person's (usually on social media) opinion, or some organization's (New York Times

I answered a security question for a financial institution on the phone and the agent says, "perfect." So do servers, after I say I have no food allergies. What happened to "thank you"? Am I passing some test? Well, no

As people become wealthier, they desire more, and higher level, services and products. They also seek out more "high touch" in craftsmen, personal medical support, home deliveries, physical fitness, repair people, and expert help and advice in their lives. These people