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Alan Weiss’s Monday Morning Memo® – 8/09/10

Alan Weiss’s Monday Morning Memo® – 8/09/10

August 9, 2010—Issue #47

This week’s focus point: There is a marketing difference between instigation and investigation. You should use “outreach” alternatives such as blogs and newsletters and speeches to instigate people to think differently, react to your intellectual property, and exhibit your thought leadership. Then they may be prompted to investigate your background, your depth and breadth, and that’s what a web site is best at—displaying credibility. You don’t want an overly promotional web site or a low key blog.

Monday Morning Perspective: The supreme vice is shallowness. — Oscar Wilde

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© Alan Weiss 2010. All rights reserved

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Alan Weiss is a consultant, speaker, and author of over 60 books. His consulting firm, Summit Consulting Group, Inc., has attracted clients from over 500 leading organizations around the world.

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