Alan’s Guide to Powerful Teleconferencing
- Need a high quality list or network who knows you and your brand.
- Must focus on need and pragmatics.
- Don’t expect web site or passive advertising to create critical mass.
- Offer for free if you must build interest.
- Shortcut: Link or ally with someone already owning audience.
- Use a reputable bridge line provider.
- Make sure you record it and can secure MP3 downloads.
- Use a landline phone without headset for your delivery.
- Make sure you have capacity to mute entire group.
- Use bullet points so that you are conversational, not scripted.
- Ignore errors. I fell of my chair twice within one minute during a broadcast.
- Always try to include Q&A if appropriate.
- Practice for length and comfort.
- Have extra material in case you run short.
- Know in advance what to cut in case you run long.
- Have a comfortable, private place to do it.
- Remind everyone of protocols 24-48 hours prior, because they get lost.
- Have an emergency number in case lines are not functioning.
- Secure the appropriate size bridge line.
- Allow people to gather about 5 minutes prior, but end and hang up on time.
- If you have an interview, include that person on the moderator line.
- Arrange with your own audio person to download and make into product.
- Use humor in the form of stories; only ad lib if you’re a genius. (You’re not.)
- Have a discernable beginning, middle, and ending.
- Be provocative.
- Use inflection, volume, power language, and tone variations.
- Anywhere from 45-60 minutes is fine.
- Be careful about references that will date the recording if you intend to use one.
- Build your brand and your expertise.
- Bear in mind product attraction (e.g., numbered lists).
- Use as CD, in albums, and/or MP3s.
- Sell on web site, to trade associations, etc.
- Send people to your web site, blog, etc., with offers of value.
- Use prior ones to sell future ones.
- Put excerpts on your home page as streaming audio.
- Send out physical materials before or after electronically.
- Copyright the CD or any physical creation.
- Pricing depends on brand, content, length, etc.
- Low end pricing, $25; high end pricing $100+.
- You can sell a “line” to a company, not just to individuals.
- They need to be consistent and continual, at varying delivery times.
- Vary them with interviews, Q&A, case studies, etc.
- Respect your audience and make them stretch; don’t pander.
- Remember YOUR purpose; 5,000 non-buying listeners are ego-only.
- Be careful to whom you listen for advice.