Establishing and Selling Value
The third and ne plus ultra of Alan’s Australian tour, his keynote for the Australian Professional Speakers Association. A wildly entertaining, highly pragmatic, and surprisingly poignant hour, perhaps one of the best Alan has ever delivered, prompting Ian Berry, the president of the association, to cite Alan as “one of the 20 best speakers in the world.”
- How to ignore impediments and focus on value
- Why perception is reality and how we create it
- Pushing back with the buyer
- Using emotion as well as logic
- Building partnerships
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