The New Product Experience
The goal is to provide the tools, expertise, access, references, resources, and support to identify, create, and launch profitable new products, with the option of a partnership with existing, successful providers.
Basic and Advanced Objectives
Objectives with Formulation Package:
- Rapidly and readily identify product targets of opportunity
- Identify intellectual capital, including that which you don’t now recognize
- Convert intellectual capital to intellectual property of high value
- Accurately choose alternative product, media, and delivery alternatives
- Set strong, realistic fees with huge margins
- Create products rapidly with intelligent subcontracting when needed
- Generate high viral awareness and increase your “reach”
- Increase leverage and scalability
- Utilize Market Gravity™ before, during, and after launch
- Receive feedback on conceptualization and planning for 30 additional days
Advanced Objectives with Implementation Package:
- Create and launch a minimum of two products within 90 days*
- Implement a web strategy that will promote and safeguard your product
- Have your product(s) featured on two blogs, two web sites, two newsletters
- Receive specific product critique and feedback on each stage through launch*
- Repurposing content for maximum media and circumstances
- Social media platform guidance for growth
- Introduction and favorable rates for design, video, audio, etc. as needed
Ultra Objectives with Partner Package:
- You will receive content assistance where needed or requested
- If you desire, product can be sold on my web site••
- You will receive personal endorsement and testimonial, video and written*
* Providing, of course, you follow my advice and deadlines
•• Royalty arrangement favoring you
Basic and Advanced Programs
- Preparation work (estimated time to complete: 2-4 hours)
- Private teleconference with Alan Weiss (1 hour, download included)
- One of Alan’s products “deconstructed,” showing conception through design
- Full-day workshop (six hours), a master class in product design
- Phone and email consultation without limit from registration through 30 days post-workshop event
- Organized accountability groups for further development
- Video & audio copy of the workshop
- Textual job aids to assist in each segment of product creation
- Includes all of Formulation Package
- Three private podcasts on audio product development
- Scheduled calls and design reviews for two products to completion
- Some of the concepts we will cover in addition to how-to and hands-on:
- Components of successful sites and their strategy and best practices.
- Creating podcasts step by step (eBook also provided).
- All you need to know about video creation (eBook also provided).
- From effective blogs, to online communities, to social media and beyond.
- How to leverage your products to create a variety of media options.
- Create your accelerant curve and turbo charge it with proper technologies.
- Analyze your Internet Strategic Profile, compare it to what are the most successful entrepreneurs do and then create your practical action plan to success.
- Second teleconference with Alan Weiss (1 hour) specifically on product marketing
- CD on creating products and passive income
- Resource center information and introductions to graphic designer, printer, IP attorney, audio recording and duplication studio, videographer, etc.
- Product(s), when ready, will appear in Balancing Act©, Alan’s Blog, Alan’s Workshop Announcements
- Includes all of Formulation and Implementation Packages
- Private day, one-on-one with Alan at any stage of the process needed
- Permission to use some of Alan’s intellectual property if appropriate and/or needed, or joint creation of new intellectual property as needed
- Tape a personal video endorsement of product, which can include my role IF you so desire
- Creation of content and promotional materials to use in my book store
In the Partner Experience, I would receive 25% of the product revenues, and I would incur the credit card and administrative costs; you would fulfill orders. If you chose to simply have a link from my site to your secure (required) ordering page, my percentage would decrease to 20%.
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