• No products in the cart.
  • No products in the cart.
Back To Top

Sermons

Episode 360 | September 5, 2024

Sermons

All Episodes

Alan Weiss PhD

Meet Your Host, Alan Weiss

Alan Weiss is one of those rare people who can say he is a consultant, speaker, and author and mean it.

His consulting firm, Summit Consulting Group, Inc., has attracted clients such as Merck, Hewlett-Packard, GE, Mercedes-Benz, State Street Corporation, Times Mirror Group, The Federal Reserve, The New York Times Corporation, Toyota, and over 500 other leading organizations. He has served on several boards of directors in various capacities.

His prolific publishing includes over 500 articles and 60 books, including his best-seller, Million Dollar Consulting (from McGraw-Hill) now in its 30th year and sixth edition. His newest is Your Legacy is Now: Life is not about a search for meaning but the creation of meaning (Routledge, 2021). His books have been on the curricula at Villanova, Temple University, and the Wharton School of Business, and have been translated into 15 languages.

Get to know Alan

Show Notes

This is a marketing lesson for the Catholic Church. I’m a lector and a Eucharistic Minister in the Church and converted 18 years ago. As some of you know, I’ve also spent a great deal of my coaching and consulting career in the field of strategy and have written two commercially published books on the topic.

The average age in the church my wife and I attend is north of 60. Young people are not drawn to the church in the numbers of old, and as the population ages, it also diminishes. Churches are closing and being combined because there aren’t enough priests to go around. They, too, are aging as young men aren’t becoming seminarians in large numbers. 

Strategically, the Church needs to permit women and married men to become priests, as is the case in many other religions. This would provide not only more people, but more diversity: female points of view (Mary is important only second to Jesus in the Church and many people feel they’re equal), and priests experienced in marriage, raising children, and intimate matters. 

Tactically, the Church needs to equip existing and future priests with the ability to deliver pragmatic sermons which reflect how Christianity is to be lived daily, not just one day a week for an hour within certain edifices. (And even then, I often don’t get a break trying to get out of the parking lot.)

I have heard, nationally and internationally, some brilliant sermons delivered by priests, bishops, and cardinals. But too often, the sermon is existential and philosophical, not something parishioners can take with them back home or to work. Too many priests read their sermons, which are horrible and not very heartfelt. And often, what they’re reading are their notes from when they first gave that sermon 40 years ago.

The church needs to be audience-centered, not clergy-centered, and priests (as well as lectors) need to be instructed in professional speaking skills. (This is why the mega-churches always have highly skilled homilists, by the way). And there’s also humor to be found. St. Augustine said, “Lord, please make me a good man. But not too soon!”

Church is community. The community deserves more than a shepherd; it deserves a diverse clergy whose messages can be applied to improve lives immediately, delivered in powerful and effective ways.

So help me God.

Get More from Alan

Sign up for one or all of Alan’s Newsletters; Monday Morning Memo, Million Dollar Consulting® Mindset, and Balancing Act.

Sign Up
Follow Alan on Linkedin

Connect with me on LinkedIn. There I share business insights and innovative ways to enhance your consulting practice.

Alan Weiss’s The Uncomfortable Truth® is a weekly broadcast from “The Rock Star of Consulting,” Alan Weiss, who holds forth with his best (and often most contrarian) ideas about society, culture, business, and personal growth. His 60+ books in 12 languages, and his travels to, and work in, 50 countries contribute to a fascinating and often belief-challenging 20 minutes that might just change your next 20 years.

Introduction to the show recorded by Connie Dieken

LISTEN TO PAST EPISODES