Alan Weiss’s Monday Morning Memo® – 6/8/26
I was asked to fill-in on an emergency basis years ago by public TV here for the election debate for attorney-general. The scheduled host was ill and the backup forgot about the date and went to Europe. My wife was asked if I could do this, and called me on my flight back from San Francisco the afternoon of the evening telecast.
“What are you wearing?” she said without any preface.
“Maria, not now, people can hear my response.”
“Don’t be an idiot, they want you on television tonight, do you have a suit on?”
When my wife was asked what my occupation was for my introduction on air, she said I was a consultant. “Oh, dear, “said the chairperson of the League for Women Voters, “we can’t have someone who’s unemployed!” My wife assured her I was actually quite successful, so the chairperson agreed to introduce me as “a local executive.”
You see, it’s really not about what we do, it's about what we create. My value proposition (similar to an organization’s mission statement, the raison d'être) when I dealt with Fortune 500 organizations was, “I dramatically improve individual, team, and organizational performance.” When I transitioned to basically being an entrepreneurial advisor decades ago, it changed to, “I create business success and lifestyle achievements beyond aspirations.”
If I tell people I’m a coach, or consultant, or speaker, or writer—even though I do all those things and could make an outstanding living at any one of them—I’m still something of a commodity. As my friends in Australia would say, “Today, every man and his dog is a coach.”
But telling people what I create for them places me in a different context and, well, makes me unique (and certainly not unemployed).
I am unique, of course, but if you don’t blow your own horn there is no music.
Pavarotti is not vain, but conscious of being unique. —Peter Ustinov
Comedy's about opening up and being unique, but to a point where the audience can relate to what you're saying. —Kevin Hart
I don't want to get myself in trouble—and I don't think I'm super important or anything—but I think it's so funny that when you look at business and the way that people make decisions in their lives, whether they're in art or music or they're in industry, they forget that being unique is the answer. —Justin Vernon
Monetizing Thought Leadership: https://alanweiss.com/growth-experiences/monetizing-thought-leadership/
THE RIGHT ATTITUDE FOR THE RIGHT ALTITUDE: HOW ELITE CONSULTANTS EARN MORE BY THINKING DIFFERENTLY
Date: June 23-24, 2026
Location: Los Angeles, CA
Fees: Starts at $2500
This is not for those who need more tactics. It’s for those who seek an identify shift to shamelessly build brand and command the income justified by their value. Objectives:
- The economic prism to best evaluate opportunities and clients
- Creating and justifying high fees without guilt or trepidation
- Exploiting the reasons buyers pay six- and seven-figure fees
- Before and beyond a brand: a repositioned identity
- Creating a business that serves your life, not the reverse
Topics and Discussions
- The economics of expertise
- Better positioning trumps “more leads”
- The active volcanoes of IP
- Revenue depends on value clarity
- The supremacy of recognized value
- Continual value creation
- The psychology of capturing value and ignoring price
- Offensive, not defensive proposals
- Walking your talk, talking your walk
- Surpassing “trusted advisor”
- The IA (indispensable authority)
- The myths of likeability and accessibility
- Distance without arrogance
- Rejecting positive and dysfunctional relationships
- The authority/brand/gravity alchemy
- Visibility is not authority
- Thought leadership is framing, not solving
- To market upward you can’t go sideways
- The ROI journey begins at the destination
- There must be “reasonable certainty”
- Work backwards from outcomes
- Confidence and competence over credentials
- Your internal transformation
- Road closed, do not proceed
- Scaling is something you do to fish
- Only profitable growth makes sense
- The “E” word is elevation, not expansion
- Your life cannot serve your business
Who should attend?
- Experienced consultants, speakers, coaches in any field
- Those seeking a great lifestyle, not a specific monetary goal
- People who can openly share and be honest with colleagues
- Those who feel their talents and value can be spread much farther
- Those who feel under-valued and under-appreciated
Applicants will be “curated” to ensure proper interactions.
$2,500 per person
$3,500 to include second morning with Q&A with Alan demonstrating transition needs for each attendee
$7,500 to include four hours of one-on-one coaching in 30-60-minute segments within six months, flexibly scheduled
$10,000 includes dinner with Alan one-on-one in a great restaurant
You will no longer struggle for client affection, selection, or projection. You’ll be chosen because of your identity and authority.
Summary: You’re not “buying” information or tactics, you are investing in a new way of thinking about yourself, the market, and long-term, sustainable immediate and passive income for your value.
2026 Zoom Workshops
January 6 Maximizing the coaching/advisory dynamic
February 3 Maximizing speaking spin-off business
March 3 Role-playing tough conversations
April 7 Maximizing workshop effectiveness spin-off
May 5 Maximizing current events potential
NEXT June 12 Role-playing tougher conversations
July 7 Maximizing low project labor practices
August 13 Maximizing panels—participant/moderator
September 8 Role-playing toughest conversations
October 6 Maximizing publishing potential
November 2 Maximizing lifestyle potential
December 8 Maximizing 2027 personally and professionally
All sessions are approximately 90 minutes beginning at 10:30 US eastern time. These sessions are $450 each, or the entire year for $5,000. Add three months of weekly 30-minute coaching for $2,500, a total of $7,500. (My cards are accepted for the full-year, and for the full-year and coaching options, not for individual sessions.) All sessions will include video recording, visual photos, and Zoom Companion summary.
Register here: https://alanweiss.com/store/quick-pay/
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