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Video Strategy, Tactics, Direction, and Production – Ideation and Creation


Content creation, techniques for producing high-quality video content.



Ideation and Creation

You’ve decided you want to include more video in your marketing and you need the right advisor in your corner to ensure you’re not wasting time and are able to get out great-looking quality content. We’ll strategize about your video creation including ideation, strategy, content creation, video formats and templates, basic equipment, techniques for producing high-quality video content. It’s not about just how to create the videos, it’s how to use the videos. It’s about how you take your IP to determine the most salient points and how to get that come across powerfully on video and then finding the best way to present it.  This program will save you countless hours and give you an edge to produce high-quality content.

This will include:

  • Two set calls per month via phone, skype, or other format
  • We will work together to create an effective strategy on how to get the most out of your video presence
  • We can generate countless ways to convert your IP into video content, how to set-up a reliable home recording studio and workflow
  • We’ll review, critique, and improve your videos to consistently raise the level of quality and impact of your video outputs including how to incorporate better storytelling and edutainment in what you do.
  • You’ll gain confidence in creating powerful videos on a regular basis and consistently improve both the content and quality of what you product
  • You’ll learn expert tips, shortcuts, and resources to use to make professional looking video


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