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Personal Publicity Programs by Dan Janal


If you’re tired of wasting money on PR firms but you need a comprehensive, strategic media plan focused on getting results, or a quick answer to how to talk to a reporter or brainstorm your media messages so you truly stand out, check out Dan’s programs.


Personal Publicity Programs by Dan Janal

Option 1: BFF Program

What do you call someone who is your advocate, your cheerleader, your mentor and your accountability partner who won’t let you lie to yourself? It’s your BFF!

Here’s how you’ll take your business to the next level:

  • You get answers to your questions about your messages and the media (and social media), feedback on your materials (press releases, articles, story ideas, blogging posts, social media persona and anything else that comes out of your brain).
  • You’ll also get access to Dan via phone or email.
  • Media training for specific interviews so your phone will ring with qualified economic buyers.
  • Discover your talking points for the media so you get your point across and be seen as a thought leader.
  • Create sound bites so your media interviews are memorable and quotable.

Investment: Only $995 per month, ongoing.

Return on Investment: If you charge $5,000 for a speech, you’ll make your money back with one sale!

Option 2: Brand Builder Program

You want to be the thought leader in your category so you can get more business and exert more influence, but you need help getting there. You are the “best kept secret on the planet.”

If you need someone who can actually DO the work, not just tell you what to do, this is the program for you.

Dan and his team will help you create your editorial marketing materials so your thought leadership clearly positions you as the leader in your category. They’ll help you create one article, one blog post and one press release each month. Then they’ll distribute them to the media – via PR Newswire and via direct email to your top media contacts.

Don’t have media contacts? Don’t worry. They’ll create a comprehensive media list for you.

Don’t confuse this program with our standard press release service. This is a highly customized, personalized program with just you in mind.

Investment: Only $2,500 per month. Four-month minimum.

Return on Investment: If you charge $10,000 for a small project, you’ll make your money back with one sale!

Option 3: Media Multiplier Program

A Comprehensive Media Marketing Audit and Action Plan:

You’ll receive an action plan that you and your team can implement to build your sales funnel with qualified economic buyers who want to give you contracts.

Dan will personally review your current media marketing efforts and social media strategy to see how well it aligns with your ultimate goals.

Deliverables: The Comprehensive Media Marketing Audit Action Plan Will Help You:

    1. Clearly identify your most profitable markets. Many consultants say they can help everyone, but smart consultants know how to find the perfect companies to work with. The 80-20 rule applies here. You’ll find that you’ll get most of your income from a very well defined market. You’ll also find which markets are easier to reach – and more cost effective – and which ones are easier to sell to so you save time and energy. You’ll do an exercise to show you how to identify your ideal client. You’d be surprised at how many people waste resources chasing the wrong prospects!
    2. Understand the psychographic profile of your key influencers and economic buyers so you’ll know how to reach them, how to approach them and how to build rapport with them. You’ll know to create messages, articles, blog posts, videos and tweets that influence the people who count.
    3. Create detailed profiles of 5 influencers or economic buyers.
    4. Create or enhance your branding, tag lines and key messages.

Social Media

    1. Launch a campaign to reach your target market using social media. If they are online, they’ll help you find them.
    2. Determine on which social media platforms your target buyer participates so you don’t waste time and money. You’ll be assured your targets are using that social media platform so you can reach them with your messages.
    3. Dramatically improve your LinkedIn Profile so prospects who check you out will be impressed. No matter how good your profile is now, chances are you aren’t taking complete advantage of all the new features and opportunities LinkedIn offers you.
    4. Identify 5 LinkedIn Groups showing where your key influencers are members so you can create your brand in front of their eyes.
    5. Target 5 keywords to use in your articles, blogs, videos, podcasts and other content indexed on Google so you stand a better chance of being found on Google when people search for people like you.
    6. Create 1 personalized script that builds your brand when you invite economic buyers and influencers on LinkedIn so you’ll get more connections with potential buyers. Serious prospects don’t accept invitations from people on LinkedIn who send generic invitations.
    7. Create 1 article to publish on LinkedIn each month to attract prospects.

Traditional Media

  1. Create a traditional media campaign. You’ll know how to reach your influencers and economic buyers.
  2. Find traditional media outlets your target buyer reads.
  3. Create targeted media list of writers at key publications so you can easily email messages to them.
  4. Identify 5 traditional media outlets to contact, complete with names and contact information for editors/reporters who could write about you.
  5. Create 3 story ideas from your IP that you can pitch to the media so you create your brand and positioning with the media and with your influencers.
  6. Write 3 pitch letters and phone scripts for key media outlets. You can use this script to pitch the media so they will want to write about you and quote you in their articles.
  7. Create an editorial calendar of press releases and articles for each month to help build findability on Google. Writing and distribution is part of execution/implementation phase noted in Option 2 – Brand Building.
  8. Prep before every major phone call or media opportunity.
  9. Feedback on you ideas.
  10. Discover your talking points for the media so you get your point across.
  11. Create sound bites so your media interviews are memorable and quotable.

Process: Dan will interview you via phone or Skype several times to help you create your unique messages, identify your key prospects and target markets and uncover your strengths that you might not know you have, your weaknesses which might surprise you and your opportunities which will delight you.

Dan will do independent research as needed and will present the findings (i.e. contacts, scripts) to you in a report within 30 days of the first interview session.

Investment: $9,500.

Return on Investment: If you charge $10,000 for a speech, you’ll make your money back with one sale!

Additional information


Option 1: BFF Program, Option 2: Brand Builder Program, Option 3: Media Multiplier Program


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