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Guaranteed Leads, People!! Free!!

Guaranteed Leads, People!! Free!!

I'm asked consistently, “How can I create more leads?” God know there are all kinds of people on social medial promising a kijillion leads if you'd just spend $125 for their “guaranteed' product. (None of them have ever garnered a lead except by this fraudulent offer.)

There are two kinds of leads:

  1. Solicited by you from others.

  2. Unsolicited by you from people who have heard of you (branding).

And there are two things to remember, since you need qualified leads (your ideal buyers):

  1. People have to know you're there. You need to be known in your particular “public square” and on buyers' radar screens.

  2. However, you also have to say something provocative, original, contrarian, counterintuitive, challenging, and so forth. You can't be derivative (the seven dysfunctions of teams) or merely trendy (I'm an AI expert). You need valuable and original IP.

It's simple.

But not easy.

It requires discipline and talent.

I can't help you with that. Not even for $125.

 

Written by

Alan Weiss is a consultant, speaker, and author of over 60 books. His consulting firm, Summit Consulting Group, Inc., has attracted clients from over 500 leading organizations around the world.

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