If You Like the Dalai Lama and Believe in Helping the Poor, Give Me A Call
I find it fascinating when people on social media, particularly LinkedIn, use someone else's post to try to sell their own services. I consider it flattering to the source, but pretty sorrowful for the person attempting it. If you need
Of Fowl and Food
We have predator birds regularly visiting our property: ospreys, egrets, hawks, herons. We have a two-acre pond and surrounding woods that serves as their restaurant. Yesterday, the Great Blue Heron below joined me while I was at the pool. I
Disagreeing
About a third of the interviews I do—and I do quite a few every month—have hosts who use the guests merely as an excuse to talk about themselves and their own views. I don't mind this because I bring them
The Highly Profitable Aftermarket
In the auto business there is a thriving "aftermarket" sale of merchandise. This includes replacement parts, clothing, accessories, and so forth. The concept has grown to embrace, for example, technology: The smart phone has created cases, wallets, listening devices, apps,
Lost in the 60s (with apologies to Ronnie Milsap and the 50s)
Whenever I hear some self-anointed sales "expert" pontificate about "finding the pain" in order to make a sale, I figure they're reading some sales book from the 60s, or they were selling in the 60s, or they're using a time
Organic Growth
We had some construction work done that required heavy equipment and our back lawn was torn up pretty badly. A couple of months ago our gardeners planted huge amounts of seeds. Today, it's 90% filled in. It required expert seeding
Dominating Your “Public Square”
Lisa Larter and I developed this dynamic about the ability to dominate in the "public square." You need a powerful and growing body of work, a style that resonates with your ideal buyers, and to manifest confidence. If you have the
Not Judging A Book By Its Cover
I just came across someone claiming to teach people how to increase book sales by "reeling people in" due to what's on the back cover! First of all, any testimonials on the back cover are going to be positive, but surprise.
Take Me to Your Leader
The first thing an HR person asks me when approaching me to speak at an event is, "What is your fee?" The first thing an executive asks me when approaching me to speak at an event is, "What will we be
How to Create A Highly Effective and Highly Profitable Interactive Offering
Here's my counterintuitive approach to creating a highly valuable offering, whether "live" or remote: Create a highly compelling title and premise for your ideal buyer. Choose a date and city (but not a property) if live, just a date and