Don’t Fence Me In
I need a fence across hundreds of feet of my property in the woods, which crosses a creek twice. The reason is that the homeowners on the other side of the woods sometimes clear their land of undergrowth, which is
Ratings
Marketing effectiveness for reach economic buyers in large organizations and/or business owners: LinkedIn: 10 Twitter: 7 Facebook: 4 That's on a 100-point scale. The way to reach buyers is through referrals, speaking at events they attend, publishing in publications they read, hosting events on relevant
The Case of the Yellow Toner
My HP printer tells me when one of the toners is low and gives me the option to click on a reorder button which delivers the toner in about a week. The problem (for HP) is that if I take
Who?
Some newspapers print "notable" birthdays daily. But they feel constrained to further explain some of the people on the list. So it might look like this: Janet Evans, 72; Joyce Hopkins, 70; William Stuart (Star Search, The Truth About Mom), 68;
Maybe You’re Better Than You Give Yourself Credit For
I help people establish "empirical fantasies." An example: I've published more books on solo consulting than anyone in history. That number is over 60 and includes 15 languages. I've never done the research to actually prove no one has written more,
Podcasting
I have a weekly podcast, The Uncomfortable Truth®, and I'm also interviewed by podcasters weekly. Here are my guidelines for podcasts that are engaging to your listeners (I'm going to skip the obvious, like a good mic on both sides,
Closets
One of our guest bedrooms has a closet in which I store a dozen or so copies of many of my books in case I get an order that I have to fulfill (signed copy, or something not readily available
This Is A Marketing Post
I'm asked frequently, "How much time should I dedicate to marketing?" I'm tempted to say, "ALL of your time." "Marketing," to me, is how people think of you when you're not around. Hence, you need to be in the "public square" as
Fossils
Unless you're a baseball player standing on the mound, or you believe you're living in the 1950s, I suggest you stop using the word "pitch" in the context of sales. "Elevator pitch" will definitely represent you as a dinosaur. These
Squawk!
There are seagulls all over the boardwalk (Ocean City, NJ), and this guy walks by with a hooded falcon (he's hired for this). The bird never even takes off and every seagull for as far as you can see has