A great many professionals try to mix their clients with their prospects to create "evangelism" which will forge new business. Fair enough. But think about this: Your fastest and best route to new business is to specifically mix your best clients
If you think you're in the marketing business, but you're afraid to make predictions, or to criticize some popular position, or point out approaches that are bogus, or take strong stands, then you ONLY THINK you're in the marketing business.
The more "attractors" you lure into your community, the more they will, in turn, attract still others. Don't simply look for quantity for your lists and activities, instead seek quality. "Quality" here consists of people whom others will readily be
Start your speech, book, article, podcast, teleconference WITH SOMETHING INTERESTING, ENERGETIC, AND CAPTIVATING. It can be a story, a statistic, a prediction—it doesn't matter. That first 90 seconds or so is when people decide how close attention they should pay.
Whether or not you watch "Game of Thrones," there was a huge, highly anticipated battle this past Sunday night, where the outcome, no matter how grim things looked, was pretty much assured if the series was going to continue for