This Is A Marketing Post
I'm asked frequently, "How much time should I dedicate to marketing?" I'm tempted to say, "ALL of your time." "Marketing," to me, is how people think of you when you're not around. Hence, you need to be in the "public square" as
Unless you're a baseball player standing on the mound, or you believe you're living in the 1950s, I suggest you stop using the word "pitch" in the context of sales. "Elevator pitch" will definitely represent you as a dinosaur. These
There are seagulls all over the boardwalk (Ocean City, NJ), and this guy walks by with a hooded falcon (he's hired for this). The bird never even takes off and every seagull for as far as you can see has
How Green Is My Lawn?
My gardener tells me that a few of my hemlock trees have some disease. Yet the ones in the rear yard are fine, because they are sprayed. I tell him that the guy who sprays in the back probably never
If you want to market aggressively, focus on options which you're good at and love doing. I'm a lousy networker (I'm prompted to say, "Why are you trying to talk to me?" at events, which is why I've never run
No one expects "instant access" today. (Remember, some of you, the old "pink slip" telephone messages someone would leave for you after answering your phone?) The problem is that too many people provide instant access via their smart phones. This
Hey, Wanna Buy A Brioni Suit from My Trunk?
I've been watching a lot of sports playoffs and the (incessant) car advertisements are about pick-up trucks and SUVs and hybrids and so forth. Sometimes there are incredible feats of strength, sometimes great mileage, occasionally clear sexual suggestions, and also
Allow Your Clients to Market You
I keep explaining to people that they shouldn't fear competition, because competition opens markets. Burger King builds stores across the street from McDonals's because they know people are going there to buy burgers. Walk down the street on Van Ness in
And Would You Life to Take Our Survey After Your Experience?
If a company can do no better on their service site than offer a chat with a robot, then I'm taking my business elsewhere. I also love the sites where you're referred to other customers' Q&A. In other words, let's al
They’re Is Some Lessons
Grammar, spelling, style, and punctuation are all important. When you read a promotional piece with errors don't you begin to wonder about the quality of the offering itself? If someone can't take the time to have material proofed—or doesn't recognize