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Marketing Examples

Don't go to a "sales call," go to a conversation. Don't interview someone, have a conversation. Don't treat a question as hostile, have a conversation. When your default position is a competition instead of a conversation, you're going to lose quiet

The retail auto, insurance, and real estate professions—to name three—rely extensively on referral business. The all-stars therein are adept at eliciting referrals. You don't have to rely wholly on them. All you need are a couple a week. Those others' careers