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Marketing Examples

One of the fundamental rules of successful improvisation on stage is to never reject what you're given. So if someone were to say, "It's raining in this cab," you don't respond, "We're not in a cab and it's not raining."

Let me suggest a marketing technique that I've found highly effective: Mix "free" and "fee." That is, provide value for your customers and prospects in the form of advice, teleconferences, webinars, Zoom sessions, podcasts, or whatever. But also, concurrently, offer coaching,