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April 2023

I'm a big believer in options—my famous "choice of yeses" in proposals—but only a very limited number. I prefer three. Researchers call a surfeit of options "choice overload" (https://insidebe.com/articles/choice-overload/#:~:text=Our%20ability%20to%20make%20a,satisfaction%20with%20the%20final%20decision.&text=Choice%20overload%20is%20a%20result,avoiding%20making%20a%20decision%20altogether.) and it simply means that too many choices tend to paralyze the