Some newspapers print “notable” birthdays daily. But they feel constrained to further explain some of the people on the list. So it might look like this:
Janet Evans, 72; Joyce Hopkins, 70; William Stuart (Star Search, The Truth About Mom), 68; Bill Pointer, 66.
It’s a bit sad when someone in editorial feels that people aren’t sufficiently recognized by name alone, so let’s include a few of their credits!
I guess it’s like one of us listing clients: JPMorganChase; Merck; Allergan (contact lenses and eye health); Ford.
If the brand needs to be explained, maybe it’s just not a strong enough brand!