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Some newspapers print “notable” birthdays daily. But they feel constrained to further explain some of the people on the list. So it might look like this:

Janet Evans, 72; Joyce Hopkins, 70; William Stuart (Star Search, The Truth About Mom), 68; Bill Pointer, 66.

It’s a bit sad when someone in editorial feels that people aren’t sufficiently recognized by name alone, so let’s include a few of their credits!

I guess it’s like one of us listing clients: JPMorganChase; Merck; Allergan (contact lenses and eye health); Ford.

If the brand needs to be explained, maybe it’s just not a strong enough brand!

Written by

Alan Weiss is a consultant, speaker, and author of over 60 books. His consulting firm, Summit Consulting Group, Inc., has attracted clients from over 500 leading organizations around the world.

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