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This Is A Marketing Post

This Is A Marketing Post

I’m asked frequently, “How much time should I dedicate to marketing?”

I’m tempted to say, “ALL of your time.”

“Marketing,” to me, is how people think of you when you’re not around. Hence, you need to be in the “public square” as often and continually as possible: with articles, blogs, newsletters, podcasts, videos, hosted events, remote offerings, live offerings, networking, speaking, great products, and excellent services.

Everything you do in that public square—and in support of it—for prospects and clients, IS marketing. Don’t kid yourself that a post on LinkedIn or an hour on social media is “marketing.” If you’re in the corporate market, you’re almost always interacting with non-buyers on social media.

Your behaviors and public representation—and preparation—constitute marketing. Is that good news or bad news for you?

Written by

Alan Weiss is a consultant, speaker, and author of over 60 books. His consulting firm, Summit Consulting Group, Inc., has attracted clients from over 500 leading organizations around the world.

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