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Hurry Up and Wait

Hurry Up and Wait

Are you developing contemporary examples—”social proof” if you will—that can convince your clients that you represent unique value appropriate to rapidly changing times? Some people are still selling “cold calling” today, and I’m sure they’re watching black and white TVs at home with reruns of Gunsmoke.

For example, if you’re in the health industry, one rapid growth area consists of walk-in, store-front clinics. They’re a great idea when it’s so hard to get a short-term doctor’s appointment, but they are very slow and 2-3 hour waits are common. Why not devise a system (advanced check-in with symptoms, appointments, more doctors, telehealth options, more PAs, and so forth) so that the flow in dramatically increased, more people are helped, and revenues increase dramatically. We too often “stop short” on true innovation.

Written by

Alan Weiss is a consultant, speaker, and author of over 60 books. His consulting firm, Summit Consulting Group, Inc., has attracted clients from over 500 leading organizations around the world.

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