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Don’t Send in the Clowns, Send in the Testimonials

Don’t Send in the Clowns, Send in the Testimonials

Saturday evening we attended the local theater’s (Trinity Rep) Becky Nurse of Salem. We sat down and I found the house a third empty and many season subscriber seats vacant. I said to myself, “Uh, oh.”

And then we saw a magnificent performance (at two hours plus intermission, it had better be!). Outstanding acting and direction. I realized that “word-of-mouth” probably wasn’t doing this justice. On the theater’s site, I couldn’t easily find customer testimonials.

We need to blow our own horns or there isn’t any music. I call this “shameless promotion.”  But it’s for the customer, because you need to inform customers of the value and opportunity at hand.

You don’t want “empty seats” in your business pipeline.

Written by

Alan Weiss is a consultant, speaker, and author of over 60 books. His consulting firm, Summit Consulting Group, Inc., has attracted clients from over 500 leading organizations around the world.

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