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How to Attract the Right Prospects

How to Attract the Right Prospects

Before you fool around with your messaging, your web site, your collateral, and so forth, no matter what “experts” you’re using for advice, ask this of yourself: What is my most dramatic value, who is the ideal buyer for that value, and how do I best reach them and they reach me? THEN decide on your brand and messaging.

Written by

Alan Weiss is a consultant, speaker, and author of over 60 books. His consulting firm, Summit Consulting Group, Inc., has attracted clients from over 500 leading organizations around the world.

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