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The Greatest Innovators on 17th Street

The Greatest Innovators on 17th Street

Folks, if you paid to be in a book like Who’s Who, or Great American Thinkers in Michigan, or The Great Coaches Under 37.5 Years of Age, there are three things wrong:

  1. You paid to get in, so it’s not an “honor,” just a purchase. There are no quality metrics.
  2. Most people know you paid to get in, and those who think it’s a real honor aren’t worth trying to impress.
  3. Your ego is pretty damn weak.

If you want to look good to others, do good work. They’ll hear about it. You can tell them about it. And as opposed to buying something, the client will be paying you.

(I was just about to get my dog into Who’s Who until they insisted on speaking to him about buying the book, which is how they make their money.)

Written by

Alan Weiss is a consultant, speaker, and author of over 60 books. His consulting firm, Summit Consulting Group, Inc., has attracted clients from over 500 leading organizations around the world.

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