I Want A Car with A Clown Inside
If you don’t deal with true buyers in your prospective clients, you are wasting your time and energy and money.
The salesperson in the auto dealership doesn’t ask the 10-year-old child which car he or she would like. The vet doesn’t ask the dog about the timing of a procedure.
The child is happy to talk, of course, and the dog loves the attention.
But those communications aren’t going to get anyone anywhere.