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The Chain Reaction

The Chain Reaction

You don't need to attract thousands of people to your business or your community yourself. You need to attract a hundred people or even fewer who themselves have thousands of contacts among them. When you attract the few, you attract their followers, as well. These are the high quality people (not high quantity) you need to focus on to build your business. It's called “evangelism” and it has worked for thousands of year.

Today, I call this “the chain reaction of attraction”®.

Written by

Alan Weiss is a consultant, speaker, and author of over 60 books. His consulting firm, Summit Consulting Group, Inc., has attracted clients from over 500 leading organizations around the world.

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