Alan Weiss’s Monday Morning Memo® – 03/25/2024

I’m finishing my newest book, Building Dynamic Communities: Creating an evergreen client ecosystem. I have about 20 pages left to write to meet my commitment of 150. I received the contract from my publisher on February 1 which stipulated an August 1 delivery date. I’ll be turning it in around April 1.

This is how I’ve written almost all my books. How can I finish them so quickly? (I’ve told people I strive for volume over accuracy, but I stopped when so many of them replied, “Really, what’s that like?”) I can finish quickly because I never self-edit. That is, I don’t ask myself if the last chapter or paragraph or sentence or word could be somehow “better.” That’s because even if it could, it’s not worth the revision. Success trumps perfection.

That’s not hubris, that’s simply rational pragmatism. I find people who labor mightily over rewriting their ideas and concepts to be actually frightened that what they’ve written “won’t be good enough,” and someone will critique them. But being scared of criticism isn’t a good attitude for writing (or creating) and spending hours over any writing doesn’t necessarily improve it. 

It is said that Proust spent months over single sentences in La Recherche (Remembrance of Things Past) and I believe it, because it’s one of the most turgid books I’ve ever read. More people have been seen with this book on their shelves or on their desks than have ever read it, much less comprehended it. But, I digress.

I read a post from a guy who was having difficulty creating his draft for a post on Linkedin! A draft for Linkedin! I can type 60 words a minute, which means I can type a cogent email or brief article in one minute or less.

Or, I could write this article in seven minutes, which I have.

Developmental Opportunities

Thought Leadership 2024

I’m hosting a tenth Thought Leadership Conference, and our first such session post-pandemic, in the West Palm Beach, Florida area on September 10-12, 2024. This will probably be the last such “live” event of its kind since my future plans are to create a quarterly Zoom subscription for this endeavor in 2025 and beyond. We will focus on:

• The No Normal® of the workplace and how to market and succeed in continually turbulent times. • What the impending US presidential election will mean for professional services. • How to create weekly, relevant, dramatic IP. • Staying ahead of the innovation curve using your own past and continuing “body of work.” • Passive, global income generation—creation and sustainability. • Options for successful use of discretionary time. • Financial realities and metrics for safety and security (and prudent risk). • Topics raised in the prep work sent to participants.

We will have a special guest speaker whom I’ll announce soon. My newest book, Building Dynamic Communities: creating an evergreen client ecosystem, to be released in June, will be my gift to you, and the morning of the third day of the 2.5-day event will be optional and included in the fee. I’ll be “riffing” on that day on politics, society, education, personal wealth, and so forth.

The fee is $15,000, which includes rooms, breakfasts, lunches, and a cocktail reception. If you register during March, the fee is discounted to $12,000. Finally, if you attend this session you may join the quarterly Zoom sessions next year for free, a $2,000 value.

Register here, please: https://alanweiss.com/store/quick-pay/

In the Buyer’s Office I’ve been asked to elaborate on the extremely popular “In the Buyer’s Office” videos on a regular basis. So I’m going to stop whining about doing it, and do it. I’m offering a 1.5-day, live session in Rhode Island during which everyone will get the chance to sell to the buyer and to be the buyer. You may record this if you like. You’ll learn how to, and apply how to:

• Open the meeting gracefully and move quickly to your objective.
• Handle distractions.
• Overcome objections.
• Reframe and pivot the conversation.
• Create trust, find key issues, create conceptual agreement, and “pour cement.”
• Create a resultant proposal with over an 80% probability of acceptance of options 2 or 3.

For those of you who can’t travel or are afraid of TSA, I’m offering the same experience (as much as possible) virtually over the course of three mornings. All of this will be recorded for distribution. https://alanweiss.com/growth-experiences/in-the-buyers-office/

Building Dynamic Communities I’ve been asked for years how people can replicate my worldwide community, which is operating 24/7 virtually and in real time. Is it solely possible with entrepreneurs and the “retail” market, or can it be done with corporate clients and executives?

These communities (don’t confuse them with “tribes” which are exclusionary) provide huge business development benefits:

• Evangelism among members to engage more thoroughly
• The Chain Reaction of Attraction® which creates exponential growth when community members themselves attract others
• A laboratory to test ideas and allow others to suggest ideas
• High profile as THE expert and THE thought leader
• “Guaranteed” subscription to new offerings and projects to create immediate critical mass and success
• Instant marketing with zero investment
• Smooth progression form virtual interactions (e.g., internet-based) to real-time experiences (e.g., conferences, symposia, and so forth)
• Impressive creation of high quality marketing lists (a good return on most lists is considered 2%, my lists generate 10%)
• Powerful brand building and brand extension
• Value accruing to you even when you are not present because members wouldn’t know each other without you
• Immediate tests of new IP
• May 15-16, 1.5 days, at my place! $5,000 Includes my hosting dinner and 60 days of support. https://alanweiss.com/store/quick-pay/

Million Dollar Consulting® for the World: I’ve provided 14 modules with videos from me, from your colleagues globally, slides, and text. They include everything from launch to self-esteem, proposals to fees, closing business to creating a brand. No upsells! It’s only $115. What do you think about a 10,000:1 ROI? We have over 500 people from 47 countries. https://milliondollarconsultingcourse.com

Million Dollar Consulting® for the World ADVANCED: The new program contains over 60 videos and has 15 modules focusing on what to do in the buyer’s office, overcoming crises, financial planning, and much, much more. https://alanweiss.com/growth-experiences/advanced-global-learning-program/

Sentient Strategy Certification: My new book on the topic (above) has been released, so this is an ideal time to market Sentient Strategy. Write me to apply, join over 70 people certified in six countries. One-time fee of $12,000, includes 90 days of my support, free admission to all future certifications, and admission to a private web board with other Sentient facilitators.  alan@summitconsulting.com In a recent program a participant sold a $100,000 strategy program within 48 hours. Write me at [email protected] The next certification session spans April 4 and 5, each morning by Zoom. Still time to register.

NOTE: I’ve reinstated my inexpensive, limited coaching program I last used during Covid because I’ve found people who need help right now growing their practices. I’ve offered it to past coaching participants, but I can handle ten more people at this point. Five calls at your desire: review proposals, prepare for meetings, create passive income, etc. $2,024. You simply have to use them before the end of the year, 30 minutes each. Should pay for itself 20 times over. You can write to discuss ([email protected]) or sign up by paying here: https://alanweiss.com/store/quick-pay/