Alan Weiss’s Monday Morning Memo® – 2/24/2025
Early in the morning, especially on weekends, AM radio in the US has an assortment of questionable (I’m being polite) ads. I call them AMscam. On TV we see them as infomercials. They involve an “authority” you’ve never heard of and an interlocutor you’ve never heard of who’s as eager as a puppy staring at a treat, e,g., “Media personality Joe Shmo.”
The issue is weight loss, erectile dysfunction, leg pain, backaches, congestion, hearing impairment, or any other popular problem. There are “studies” and the suggested approach has been “clinically proven.” There are eager customers who evangelize. On TV it says in small print that requires an electron microscope to read: either “hired actor” or “actual patient who is compensated for the appearance.”
The sidekick asks all the “deep” questions (How long have you been investigating this?)” and provides all the deep responses (“Wow, hoooo, impressive!”).
Then there are the strange warnings and advisories required by the laws: May cause permanent hearing loss, narcolepsy, kneecap fracture, suicidal tendencies, and urge to commit arson. Do not take if you are allergic to the drug (how would you know?), if you’re on drugs in the form of an oval white pill, if you live above 2,000 meters, or have lost your driving privileges in Nebraska: consult your physician first.” On TV there are paragraphs of small print on the screen for 3 seconds, complying with, but not honoring, the laws.
These are omnipresent, surpassed only by the obnoxious and slimy personal injury lawyers’ ads (which cause you to want to shower immediately after) at huge cost, usually in the hundreds of thousands of dollars, sometimes in the millions. That means there’s a huge buying potential. People want the magic bullet over the hard work. I had a client who continually asked me how she could make millions and not leave her home. Yet as silly as that is, it’s also what thousands of people on social media promise every day.
What if the diabetes drugs which also promise everything from weight loss to hair growth, from virility enhancement to clearer skin, had a longer-term adverse consequence? I know what you’re thinking: They’re tested, there are laws, others are using them, the media approves, even some medical authorities are intermittently supportive or at least passive about them.
That’s what you may be thinking. You know what I’m thinking? The treatment for morning sickness and insomnia, two serious medical issues. The answer was approved and utilized for almost a decade. It was called Thalidomide.
And today, we actually have an issue with measles because some parents won’t provide a legitimate vaccine for their kids to prevent it. Yesterday, the New York Times reported that there are measles outbreaks in Texas and New Mexico, sickening 100 people in areas where “vaccination rates have lagged” behind other areas.
One thing medicine—actual or fraud—in any form can’t do: Fix “stupid.”
People are always selling the idea that they have a magic bullet of persuasion. You won’t get poor by shorting such promises. —Dominic Cummings
Don’t listen to anybody. Nobody knows the magic bullet. If they did, they’d sell it and make a fortune. Follow your gut. Follow your instincts. Every once in a while, take a chance. —Michael Cudlitz
There’s no magic bullet to end poverty in the world. But if you could, the closest thing to it would be basic primary education. —Craig Kielburger
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But with this new access, you can ask questions such as:
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