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Amex: Simple Adjustments

Amex: Simple Adjustments

I’m a long, loyal Amex customer. “Don’t leave home without it” was their mantra, but that makes no sense when virtually no one is leaving home.

So, without a lot of fuss, their tag line is now “Don’t live life without it.”

Small adjustments, but brilliant.

Written by

Alan Weiss is a consultant, speaker, and author of over 60 books. His consulting firm, Summit Consulting Group, Inc., has attracted clients from over 500 leading organizations around the world.

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