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Calculus

Calculus

Here’s the equation:

Experience (application and utilization) + Insights (intellectual property) + targeted visibility (within your field) = expertise X shameless promotion = irresistible brand

Written by

Alan Weiss is a consultant, speaker, and author of over 60 books. His consulting firm, Summit Consulting Group, Inc., has attracted clients from over 500 leading organizations around the world.

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