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I Don’t Care About Your Charts and Graphs

I Don’t Care About Your Charts and Graphs

People buy because they need or want something. Success is in fulfilling that want or need.

So don’t tell prospects what you do, the them what you create and how that results in their benefit. Give, don’t take.

Is that so hard?

Written by

Alan Weiss is a consultant, speaker, and author of over 60 books. His consulting firm, Summit Consulting Group, Inc., has attracted clients from over 500 leading organizations around the world.

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