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I’m A True Believer, I Have TWO Signs!

I’m A True Believer, I Have TWO Signs!

Remember when people were dumping ice over their heads to support a charity? That’s nothing but “virtue-signaling.” If you really want to help, give money (even a buck) or time (even an hour). Signs on the lawn, platitudes, and ice under your collar do nothing but make you feel good without really doing anything good.

Written by

Alan Weiss is a consultant, speaker, and author of over 60 books. His consulting firm, Summit Consulting Group, Inc., has attracted clients from over 500 leading organizations around the world.

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