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Description

The New Product Experience

The goal is to provide the tools, expertise, access, references, resources, and support to identify, create, and launch profitable new products, with the option of a partnership with existing, successful providers.

Basic and Advanced Objectives

Objectives with Formulation Package:

• Rapidly and readily identify product targets of opportunity
• Identify intellectual capital, including that which you don’t now recognize
• Convert intellectual capital to intellectual property of high value
• Accurately choose alternative product, media, and delivery alternatives
• Set strong, realistic fees with huge margins
• Create products rapidly with intelligent subcontracting when needed
• Generate high viral awareness and increase your “reach”
• Increase leverage and scalability
• Utilize Market Gravity™ before, during, and after launch
• Receive feedback on conceptualization and planning for 30 additional days

Advanced Objectives with Implementation Package:

• Create and launch a minimum of two products within 90 days*
• Implement a web strategy that will promote and safeguard your product
• Have your product(s) featured on two blogs, two web sites, two newsletters
• Receive specific product critique and feedback on each stage through launch*
• Repurposing content for maximum media and circumstances
• Social media platform guidance for growth
• Introduction and favorable rates for design, video, audio, etc. as needed

Ultra Objectives with Partner Package:

• You will receive content assistance where needed or requested
• If you desire, product can be sold on my web site••
• You will receive personal endorsement and testimonial, video and written*

* Providing, of course, you follow my advice and deadlines
•• Royalty arrangement favoring you
Basic and Advanced Programs

Formulation Package

• Preparation work (estimated time to complete: 2-4 hours)
• Private teleconference with Alan Weiss (1 hour, download included)
• One of Alan’s products “deconstructed,” showing conception through design
• Full-day workshop (six hours), a master class in product design
• Phone and email consultation without limit from registration through 30 days post-workshop event
• Organized accountability groups for further development
• Video & audio copy of the workshop
• Textual job aids to assist in each segment of product creation

Implementation Package

• Includes all of Formulation Package
• Three private podcasts on audio product development
• Scheduled calls and design reviews for two products to completion
• Some of the concepts we will cover in addition to how-to and hands-on:
  • Components of successful sites and their strategy and best practices.
  • Creating podcasts step by step (eBook also provided).
  • All you need to know about video creation (eBook also provided).
  • From effective blogs, to online communities, to social media and beyond.
  • How to leverage your products to create a variety of media options.
  • Create your accelerant curve and turbo charge it with proper technologies.
  • Analyze your Internet Strategic Profile, compare it to what are the most successful entrepreneurs do and then create your practical action plan to success.
• Second teleconference with Alan Weiss (1 hour) specifically on product marketing
• CD on creating products and passive income
• Resource center information and introductions to graphic designer, printer, IP attorney, audio recording and duplication studio, videographer, etc.
• Product(s), when ready, will appear in Balancing Act©, Alan’s Blog, Alan’s Workshop Announcements

Partner Package

• Includes all of Formulation and Implementation Packages
• Private day, one-on-one with Alan at any stage of the process needed
• Permission to use some of Alan’s intellectual property if appropriate and/or needed, or joint creation of new intellectual property as needed
• Tape a personal video endorsement of product, which can include my role IF you so desire
• Creation of content and promotional materials to use in my book store

In the Partner Experience, I would receive 25% of the product revenues, and I would incur the credit card and administrative costs; you would fulfill orders. If you chose to simply have a link from my site to your secure (required) ordering page, my percentage would decrease to 20%.