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Storms

Storms

This recent Nor’easter, a huge storm with 75 mile-per-hour winds, blew down a lot of trees. But these were weak trees, or trees that grew or were planted in poor locations. The strongest survive and perpetuate the species.

The storms and winds of business do the same thing. Look around you, if you’re successful. How many colleagues and/or competitors have disappeared because they couldn’t stand the winds of the market? How many failed in the face of changing technology, and demographics, and social mores?

Plant your feet with a strong brand. Lean into the wind with innovation and energy. You’ll survive any storm.

Written by

Alan Weiss is a consultant, speaker, and author of over 60 books. His consulting firm, Summit Consulting Group, Inc., has attracted clients from over 500 leading organizations around the world.

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