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The Dog Star: The Buyer vs. the End User

The Dog Star: The Buyer vs. the End User

(The Dog Star is a symbol of power, will, and steadfastness of purpose, and exemplifies the One who has succeeded in bridging the lower and higher consciousness. – Astrological Definition)

When we buy dog treats they invariably come in resealable, air tight bags to retain freshness. Yet the various forms of bacon, sausages, pigs’ ears, and other equivalents are much preferred by the dogs stale, because they crunch. Dogs don’t care about freshness, they care about flavor and crunchiness.

Why the expense of the resealable bag? Because it’s for the buyer, not the dog!

Don’t get locked into your methodology from the standpoint of implementation. What will make the buyer happy, even perceptually? People want to believe they’re getting the absolute best for their dogs—animals which will drink water out of the toilet or from bird baths and will dig up grubs from the lawn to eat!

Enable the buyer to believe he or she is making a profound difference. Perception is reality.

Don’t allow your approach to become stale.

Written by

Alan Weiss is a consultant, speaker, and author of over 60 books. His consulting firm, Summit Consulting Group, Inc., has attracted clients from over 500 leading organizations around the world.

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