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Who Do You Know Who Can Use My Value?

Who Do You Know Who Can Use My Value?

Insurance, realty, and auto dealerships are largely driven by referral business. I’ve seen signs in medical practices, “We appreciate referral business.”

Every business can benefit from referral business. The question then becomes, “What are you doing to stimulate referrals and what can you do more of and better?”

Referrals are the least expensive, shortest-term means of generating new business and cash.

Written by

Alan Weiss is a consultant, speaker, and author of over 60 books. His consulting firm, Summit Consulting Group, Inc., has attracted clients from over 500 leading organizations around the world.

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