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WTF

WTF

When I see an obscenity dropped into a book title, article title, or social media post (some guy claiming to be the “highest paid coach in the UK” used the F-bomb in a large box on Linkedin—people in demand who make a lot of money don’t need to do that, so you know he’s a fraud), I just lament the fact that there’s such a dearth of originality that people believe profanity is original and appealing. In actuality, it’s just another low-brow, cheap trick.

I understand its utility in some conversations, and in some circumstances, but as a marketing tool on published work? That’s the best you can do?

Written by

Alan Weiss is a consultant, speaker, and author of over 60 books. His consulting firm, Summit Consulting Group, Inc., has attracted clients from over 500 leading organizations around the world.

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