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Again?

Again?

Does anyone have a date by which we can expect this “speed writing” promotional technique to be abandoned (where someone creates texts and visuals on a speeded-up camera setting)? The first time it was clever, the second time interesting, the third time derivative, and now it’s deadly dull.

Which is why originality is key to coming up with a succession of new ideas as opposed to being in the middle of the herd. If someone has already done it, you’re by definition less interesting being second.

Written by

Alan Weiss is a consultant, speaker, and author of over 60 books. His consulting firm, Summit Consulting Group, Inc., has attracted clients from over 500 leading organizations around the world.

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