Alan Weiss’s Monday Morning Memo® – 04/15/2024

I’m going to address what everyone is talking about today, Sunday, and what will be critically reviewed and examined when you read this on Monday, involving international personalities, advisors, analysists, and a variety of modern technology.

Golf.

Specifically, the Masters, a near-religious sporting event always held in the same place—The Augusta National Golf Club—which is slightly ahead in venue reference of Lourdes, St. Peter’s, The Temple on the Mount, Notre Dame, the Pantheon, the Hagia Sophia, and the Taj Mahal. That’s impressive, since golf has only been played since 1764, originating at another sainted site, St. Andrews in Scotland. (Several readers are genuflecting right now, I’ll wait a few seconds.)

Two days ago a paying spectator at the Masters was stopped because he was running from one hole to the next to get a better view. Running is prohibited. He was escorted off the course and told not to come back. You can’t use a cell phone, but the club has graciously placed land line phones in public booths. (I would remind you that minorities were only allowed as members at August in 1990 and women in 2012, merely two-and-a-half centuries after the game was invented.)

Cameras are not allowed. Denim in any form may not be worn. You may not bring in beverages in coolers. If it rains, you may purchase an umbrella….for $45. You may only wear a hat facing forwards, none of the juvenile (and on adults, ludicrous) backwards caps. No strollers, beepers, radios, TVs, chairs with pointed ends, signs, backpacks, purses.

It seems to me there’s quite an obvious response to these draconian measures and tough enforcement.

These people should run the school system.

(By the way, cigars ARE allowed, bizarrely, on the course, so I’m not adverse to obeying all the rules. Long ago, I attended a Thursday round because my local managing director had tickets. I saw Arnold Palmer and damn near was trampled by the army that followed him.)

Thought Leadership 2024

I’m hosting a tenth Thought Leadership Conference, and our first such session post-pandemic, in Delray, Florida area on September 10-12, 2024. This will probably be the last such “live” event of its kind since my future plans are to create a quarterly Zoom subscription for this endeavor in 2025 and beyond. We will focus on:

• The No Normal® of the workplace and how to market and succeed in continually turbulent times. • What the impending US presidential election will mean for professional services. • How to create weekly, relevant, dramatic IP. • Staying ahead of the innovation curve using your own past and continuing “body of work.” • Passive, global income generation—creation and sustainability. • Options for successful use of discretionary time. • Financial realities and metrics for safety and security (and prudent risk). • Topics raised in the prep work sent to participants.

We will have a special guest speaker, Lou Heckler, who is one of the finest speakers int he world as well as an expert in leadership and performance. My newest book, Building Dynamic Communities: creating an evergreen client ecosystem, to be released later this year, will be personalized as my gift to you when it’s available, and the morning of the third day of the 2.5-day event will be optional and included in the fee. I’ll be “riffing” on that day on politics, society, education, personal wealth, and so forth.

The fee is $15,000, which includes rooms, breakfasts, lunches, and a cocktail reception. Finally, if you attend this session you may join the quarterly Zoom sessions next year for free, a $2,000 value.

Register here, please: https://alanweiss.com/growth-experiences/thought-leadership-2024/

In the Buyer’s Office I’ve been asked to elaborate on the extremely popular “In the Buyer’s Office” videos on a regular basis. So I’m going to stop whining about doing it, and do it. I’m offering a 1.5-day, live session in Rhode Island during which everyone will get the chance to sell to the buyer and to be the buyer. You may record this if you like. You’ll learn how to, and apply how to:

• Open the meeting gracefully and move quickly to your objective.
• Handle distractions.
• Overcome objections.
• Reframe and pivot the conversation.
• Create trust, find key issues, create conceptual agreement, and “pour cement.”
• Create a resultant proposal with over an 80% probability of acceptance of options 2 or 3.

For those of you who can’t travel or are afraid of TSA, I’m offering the same experience (as much as possible) virtually over the course of three mornings. All of this will be recorded for distribution. https://alanweiss.com/growth-experiences/in-the-buyers-office/

Building Dynamic Communities I’ve been asked for years how people can replicate my worldwide community, which is operating 24/7 virtually and in real time. Is it solely possible with entrepreneurs and the “retail” market, or can it be done with corporate clients and executives?

These communities (don’t confuse them with “tribes” which are exclusionary) provide huge business development benefits:

• Evangelism among members to engage more thoroughly
• The Chain Reaction of Attraction® which creates exponential growth when community members themselves attract others
• A laboratory to test ideas and allow others to suggest ideas
• High profile as THE expert and THE thought leader
• “Guaranteed” subscription to new offerings and projects to create immediate critical mass and success
• Instant marketing with zero investment
• Smooth progression form virtual interactions (e.g., internet-based) to real-time experiences (e.g., conferences, symposia, and so forth)
• Impressive creation of high quality marketing lists (a good return on most lists is considered 2%, my lists generate 10%)
• Powerful brand building and brand extension
• Value accruing to you even when you are not present because members wouldn’t know each other without you
• Immediate tests of new IP
• May 15-16, 1.5 days, at my place! $5,000 Includes my hosting dinner and 60 days of support. https://alanweiss.com/growth-experiences/creating-dynamic-communities/

Million Dollar Consulting® for the World: I’ve provided 14 modules with videos from me, from your colleagues globally, slides, and text. They include everything from launch to self-esteem, proposals to fees, closing business to creating a brand. No upsells! It’s only $115. What do you think about a 10,000:1 ROI? We have over 500 people from 47 countries. https://milliondollarconsultingcourse.com

Million Dollar Consulting® for the World ADVANCED: The new program contains over 60 videos and has 15 modules focusing on what to do in the buyer’s office, overcoming crises, financial planning, and much, much more. https://alanweiss.com/growth-experiences/advanced-global-learning-program/

Sentient Strategy Certification: My new book on the topic (above) has been released, so this is an ideal time to market Sentient Strategy. Write me to apply, join over 70 people certified in six countries. One-time fee of $12,000, includes 90 days of my support, free admission to all future certifications, and admission to a private web board with other Sentient facilitators. In a recent program a participant sold a $100,000 strategy program within 48 hours. Write me at [email protected] 

NOTE: I’ve reinstated my inexpensive, limited coaching program I last used during Covid because I’ve found people who need help right now growing their practices. I’ve offered it to past coaching participants, but I can handle two more people at this point. Five calls at your desire: review proposals, prepare for meetings, create passive income, etc. $2,024. You simply have to use them before the end of the year, 30 minutes each. Should pay for itself 20 times over. You can write to discuss ([email protected]) or sign up by paying here: https://alanweiss.com/store/quick-pay/

The Incredible Inexpensive Workshop: 

I am focusing on helping people who might not otherwise be able to afford my support, and have done so with an inexpensive coaching program and my two platforms, Million Dollar Consulting® Online Learning. I’m going to do this with a Zoom workshop on a topic that I find most people find trouble mastering: How to Introduce New Value to Existing Clients, Past Clients, and Prospective Clients. I’ve found when I do such things that even successful “veterans” show up to further hone their skills. This isn’t some recycled program: It’s all new stuff, and it’s recorded if you can’t make it “live.” 

This is only $100. May 21 on Zoom with a recording. On May 1 this goes to $200.

https://alanweiss.com/growth-experiences/incredible-inexpensive-workshop/